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Site
Optimisation
A
technician will produce a report on your website to see where we can maximize
your Optimisation campaign to gain you a higher Search Engine ranking.
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- We'll conduct an
initial marketing survey.
This includes asking you some questions about
your marketing aims as part of a User Needs Analysis.
- Examine and
suggest improvements on Keyword and Meta tag content
This is one of the
most important features for your site to be given a high ranking. Most search
engines use spiders to index meta tag content. We can advise and implement this
in your website.
- Improvement and
additions for site and page content to increase your ranking.
Recommend
that you change certain words or phrases in your website. We can offer
different text to be added into your site which will generate a higher search
engine position.
- Detailed report
to show how your campaign is progressing.
Our technicians will produce
a detailed report which will contain information on your site which is required
for it to be given a high ranking.
- Full analysis
and optimisation of your home page
This includes using various
techniques. We will modify your home page's hidden text, meta tags, visible
text and title.
- Keyword Phrase
Research
Popular keywords are essential to success. Using the
suggestions you give us and our analysis of your website, we will research your
keywords against those actually used in search engine queries in order to find
the most popular ones for your product or service.
Site
Optimisation Facts:
The
majority of web users will look for your product or service in a search engine
and will only look at the first 10-50 listings. Using a Search Engines
Placement service to prepare your web site and submit to the search engines is
a fundemental part of online marketing and cannot be ignored.
Most
major search engines will 'spider' your site. Nobody has the ability to
tell the search engines where to place or rank a web site. It all depends on
the preparation AND the keyword phrases chosen.
Simply repeating the
same keywords or frequently resubmitting your site will not get you higher in
the search engines. This is likely to get a lower ranking or even get your site
removed from the search engine.
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